AI-powered marketplace that connects businesses with the right marketing agency

Overview

Necta is an AI-powered B2B marketplace focused on the Mexican market. It solves a real problem for growing companies: finding the right agency — marketing, design, or web development — is time-consuming and opaque. Necta acts as an intelligent intermediary, using AI to match businesses with the agencies best suited to their specific project and budget.

The Challenge

The agency selection process in Mexico is fragmented. Companies rely on word-of-mouth or generic Google searches, and agencies have no structured way to be discovered by qualified leads. We needed to build a platform that served both sides of this marketplace: making it easy for companies to find and compare agencies, and giving agencies a channel to showcase their work and attract the right clients.

What We Built

We designed and developed the full platform — from brand to product — including the agency directory, the AI matching layer, and the onboarding flows for both company and agency users.

• Agency directory — a searchable, filterable catalog of marketing, design, and web development agencies across Mexico
• AI matching engine — analyzes a company’s project requirements and recommends the most suitable agencies based on specialty, size, and track record
• Custom commercial strategies — the platform generates tailored briefing frameworks to help companies communicate their needs clearly before engaging an agency
• Agency registration flow — a structured onboarding that lets agencies build a profile and be discovered by companies actively searching for their services

Key Features

• AI-powered recommendations — go beyond keyword search; the platform understands project context and surfaces agencies that are actually the right fit
• B2B marketplace — serves two user types (companies and agencies) with distinct onboarding and discovery flows
• Mexico-focused — built specifically for the Mexican market, with local agency data and culturally relevant positioning
• Comparison tools — companies can evaluate multiple agencies side by side before reaching out
• Agency profiles — structured showcases covering services, portfolio, and areas of specialization

Result

Necta launched as the go-to destination for companies in Mexico looking to find and compare agencies with AI assistance. By bringing structure and intelligence to a previously informal process, it reduces the time-to-agency-match from weeks to minutes.