Empowering people living with HIV through design and technology

Overview

Positiva is a mobile health platform designed specifically for people living with HIV. At its core, the project is a design challenge: how do you build a health tool that feels empowering rather than clinical, private rather than exposing, and community-driven rather than isolating? We partnered with the Positiva team to answer that question from the ground up.

The Challenge

Health apps for people with HIV face a dual challenge. They need to handle sensitive personal data with extreme care — anonymous access, no unnecessary data exposure, full user control — while also making the experience feel warm, human, and supportive rather than medical and sterile. The stigma around HIV means that design decisions carry real-world emotional weight.

What We Built

We led the full product design process and built the web presence that introduces users to the platform and drives app installs.

• Brand identity — a visual system that communicates dignity, hope, and community rather than clinical severity
• UX design — user flows for health monitoring, appointment scheduling, and anonymous community participation
• Privacy-first architecture — anonymized access patterns so users can engage without fear of exposure
• Landing page — conversion-focused design with clear value communication and beta sign-up flow

Key Features

• Health monitoring — track key health metrics and visualize trends over time
• Appointment scheduling — manage medical appointments within the app
• Anonymous community — connect with peers without revealing personal identity
• Data ownership — users control what data is stored and can delete it at any time
• Beta program — structured user feedback loop to improve the platform iteratively

Result

Positiva launched its beta with a platform that puts dignity and privacy at the center of the experience. The design has been recognized for its empathetic approach — treating users as whole people navigating their health, not as patients defined by their diagnosis.